In central and eastern Europe as elsewhere, premium content providers are rushing to deliver 'TV everywhere' services while broadcasters are looking to establish a branded presence on connected platforms through the delivery of catch-up TV services. New internet-based players are also entering the market with a view of delivering premium and ad-funded services direct to consumers via the web, bypassing traditional distribution platforms.
There could be no better time to assess the state of play and likely future prospects for OTT and connected services in the region, which is why Informa Telecoms and Media is this year presenting a full day dedicated to OTT at Digital TV CEE.
Attend the OTT Day at Digital TV CEE to:
DS, T Mobile - BBTM 2010